SNOOP DOGG

Shizzle da rizzle, tha Doggfather is back with his ninth studio album "Ego Trippin’", set for UK release on March 31, 2008. "Sensual Seduction" is set to be the first UK single release from the album on Polydor Records on March 24th, and with its smooth, disco groove is a mere taster of what we can expect from the album."Sensual Seduction", or if you’re over 18, "Sexual Eruption" sees SNOOP DOGG flash back to a time when disco ruled, a time when a man could play a melodica keyboard in a three piece white suit and still go home with the all the ladies. On this track, the DOGG continues to do what he does best and push the boundaries of hip-hop, creating a smooth and as the title would suggest, seductive, disco tune with a music video to match. And while SNOOP stays firmly planted in disco he has enlisted the help of superstar UK house and garage producers, The Wideboys (aka Jim Sullivan & Eddie Craig) to work their magic on some amped up club remixes. "Ego Trippin’" is an album all about Snoop making the music he loves to make without worrying about pleasing anyone else. "I just don’t give a f**k right now and I’m gonna do me, ‘cause that’s what I do best!" he explains.