AVA LEIGH

Why does the voice of a conscious reggae sister emerge from this Chester-bred girl? Basically, The AVA Story, which is only just beginning, is already a triumph of an old Jamaican proverb - Who feels it, knows it. Though she's a devotee of a music made before she was born and a world away, mid-1970's Golden Age reggae, AVA's own breezy personality makes a much-loved sound fresh, and very much her own. AVA calls the instant lilt of "La, La, La" her "angry love song." "Sometimes you're in it and you can't get out of it, even when you know it's wrong for you," she explains. "I've felt that way, and I know there are a lot of people going through the exact same thing right now." "I write lyrics about me and my friends' own personal experiences and I just love songs that everyone can relate to, and that will always remind them of the moment they first heard it. I want to make memories."